Discover the Insider Tips: How to Become a Generac Generator Dealer and Skyrocket Your Sales

Are you looking for a way to expand your business and tap into a growing market? Becoming a Generac generator dealer could be the perfect solution. Generac is a leading manufacturer of home standby generators, offering reliable power solutions for homeowners across the country. By partnering with Generac, you can offer your customers peace of mind and security in the face of power outages. But how do you become a Generac generator dealer? This comprehensive guide will walk you through the process, from initial steps to building a successful business.

1. Assess Your Business and Market Fit

Before embarking on the journey of becoming a Generac dealer, it’s crucial to assess your business and the market you serve. Consider the following:

• Existing Business: If you already own a business, determine if it aligns with Generac’s offerings. Are you a contractor, electrician, or HVAC specialist? These businesses often have a natural synergy with generator sales and installation.
• Market Demand: Research the demand for generators in your area. Are power outages frequent? Do your customers prioritize backup power? High demand will translate to more sales and a stronger business case.
• Competition: Analyze the existing competition in your market. Are there already established Generac dealers? How do they differentiate themselves? Understanding the competitive landscape will help you develop a unique selling proposition.

2. Contact Generac and Explore Dealer Options

Once you’ve assessed your business and market fit, the next step is to reach out to Generac. You can find their contact information on their website.

• Dealer Programs: Generac offers various dealer programs tailored to different business models and levels of experience. These programs may include:
• Authorized Dealer: This program typically requires meeting specific criteria, such as sales volume and technical expertise.
• Preferred Dealer: This program offers additional benefits, such as exclusive marketing materials and training opportunities, for dealers who meet higher standards.
• Initial Consultation: During your initial consultation with Generac, discuss your business goals, market analysis, and desired dealer program. They will provide you with information about the program requirements, training, and support available.

3. Meet the Dealer Requirements

Becoming a Generac dealer involves meeting specific requirements. These may include:

• Financial Stability: Generac typically requires dealers to have a strong financial standing to ensure they can handle the financial obligations of running a generator sales and installation business.
• Technical Expertise: You’ll need a team with sufficient technical knowledge to install and maintain generators. Consider investing in training programs for your staff to ensure they are equipped to handle customer inquiries and installations.
• Sales and Marketing Capabilities: You will need to effectively market and sell Generac products. This may involve developing a strong online presence, participating in local events, and building relationships with potential customers.

4. Complete the Application Process

Once you’ve met the initial requirements, you’ll need to complete a formal application process. This typically involves:

• Submitting a Business Plan: Outline your business strategy, including your target market, marketing plan, and financial projections.
• Providing Financial Information: Generac will require financial statements to assess your financial stability and ability to invest in the business.
• Background Checks: Generac may conduct background checks on key personnel to ensure their suitability for the role.

5. Attend Training and Certification Programs

Becoming a Generac dealer requires specialized training and certification.

• Technical Training: Generac offers comprehensive training programs to equip dealers with the skills needed to install, troubleshoot, and maintain generators. This may include hands-on training and classroom instruction.
• Product Knowledge: You need to understand the features and benefits of different Generac generator models to effectively advise customers and address their specific needs.
• Sales and Marketing Training: Generac may provide training on effective sales techniques, marketing strategies, and customer service best practices.

6. Set Up Your Sales and Service Operations

Once you’ve completed the training and certification programs, it’s time to set up your sales and service operations.

• Inventory: You’ll need to stock a range of Generac generator models to meet the needs of your target market. Consider factors like size, power output, and features when selecting inventory.
• Installation Team: Ensure you have a qualified team to handle generator installations. This team should be well-versed in electrical codes and industry standards.
• Service and Maintenance: Provide ongoing service and maintenance for your customers’ generators. This includes regular inspections, repairs, and preventative maintenance.

7. Market Your Business and Build a Strong Brand

Building a successful generator business requires effective marketing and branding.

• Online Presence: Develop a professional website and social media presence to reach potential customers.
• Local Advertising: Utilize local advertising channels, such as print media, radio, and community events, to build awareness in your area.
• Partnerships: Collaborate with other businesses, such as contractors and electricians, to generate referrals.
• Customer Service: Provide excellent customer service to build trust and loyalty. Respond promptly to inquiries, address concerns effectively, and go the extra mile to ensure customer satisfaction.

The Power of Partnership: Cultivating Success as a Generac Dealer

Becoming a Generac generator dealer is a rewarding opportunity to contribute to the well-being of your community while growing your business. By following the steps outlined in this guide, you can lay the foundation for a successful and profitable venture. Remember that success requires dedication, hard work, and a commitment to providing exceptional customer service.

Basics You Wanted To Know

Q: What are the financial requirements to become a Generac dealer?
A: Generac requires dealers to have a strong financial standing, which may include a minimum net worth or credit score. The specific requirements will vary depending on the dealer program and the size and scope of your business.
Q: How much training is required to become a Generac dealer?
A: Generac offers comprehensive training programs that cover technical aspects of generator installation, maintenance, and troubleshooting. The amount of training required will depend on your existing knowledge and experience.
Q: What are the benefits of becoming a Generac dealer?
A: Becoming a Generac dealer offers several benefits, including access to a reputable brand, a growing market, ongoing training and support, and exclusive marketing materials.
Q: What are some marketing strategies for Generac dealers?
A: Effective marketing strategies for Generac dealers include developing a strong online presence, utilizing local advertising, participating in community events, and building partnerships with other businesses.
Q: How can I find more information about Generac dealer programs?
A: You can find detailed information about Generac dealer programs on their website or by contacting them directly. They are happy to answer your questions and provide guidance on the best program for your business.